Indeed, critics of Candy Crush often allude to it as glorified Skinner box, referring to psychologist BF Skinner who experimented with variable reward systems on rats. On top of this, the game is based around very tight systems of reinforcement, the idea that behaviours can be encouraged if a pleasurable stimulus is provided. So scanning the Candy Crush screen for possible colour matches is in itself pleasurable. Our brains love to search for systems and sequences in the world around us it is our primary method of reading our environment. Behind the compulsion loop in Candy Crush are two important psychological motivations: pattern recognition and reinforcement. Zuma, Bejeweled and Jewel Quest work in exactly the same way.Īll of these games are based around an extremely effective compulsion loop – the sequence of events that underpin most game design systems: you perform an action, you are rewarded, another possibility opens – and so on. This hugely successful title belongs in a genre known as "match three puzzlers", because it's all about getting three or more similarly coloured objects together within a constrained playspace.
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